There is a negative stigma when it comes to performing art. The relationship between entertainment value and getting paid is suffering, and so is the creative motivation of the artist.
Venues understandably prefer bands that lure in a crowd and will pay according to that dynamic. It means more people through the door buying food and drinks as well as encourage bands who don’t yet have a following to work towards it, all the while playing for “exposure” in the meantime.
But we believe that this isn’t a very sustainable model, as it exploits hard-working musicians while favoring only a handful.
ZA Waves is a platform designed to treat skill and entertainment value in the same way that our other development initiatives are being treated.